Insights - 
Case Studies

Numbers put into Words

Case Study

Understanding Decisions for Cross-Border P2P Payments

A client from the financial services industry wanted us to determine the ideal price model for transnational peer-to-peer money transactions.

Read More
Case Study

Designing a Custom Brand Equity Model for Visa

Our client Visa was looking to replace their black-box proprietary brand equity model with a strong metric that works as leading indicator for the company.

Read More
Case Study

Local Shopping in the Mobile Era: New Types of Business Marketers and Shoppers

A social media client wanted to understand the challenges local business owners face when they begin using online marketing tools to promote their local shops.

Read More