Uncovering the Ad Power of Reels on Instagram and Facebook for Meta
Our client, Meta wanted to understand what sets Facebook and Instagram Reels apart from its competitors in the short-form videos (SFVs) landscape.
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Case Study
Understanding Decisions for Cross-Border P2P Payments
A client from the financial services industry wanted us to determine the ideal price model for transnational peer-to-peer money transactions.
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Case Study
Designing a Custom Brand Equity Model for Visa
Our client Visa was looking to replace their black-box proprietary brand equity model with a strong metric that works as leading indicator for the company.
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Case Study
Local Shopping in the Mobile Era: New Types of Business Marketers and Shoppers
A social media client wanted to understand the challenges local business owners face when they begin using online marketing tools to promote their local shops.
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