Local Shopping in the Mobile Era: New Types of Business Marketers and Shoppers

A social media client wanted to understand the challenges local business owners face when they begin using online marketing tools to promote their local shops.

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Uncovering the Ad Power of Reels on Instagram and Facebook for Meta

Our client, Meta wanted to understand what sets Facebook and Instagram Reels apart from its competitors in the short-form videos (SFVs) landscape.

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