Local Shopping in the Mobile Era: New Types of Business Marketers and Shoppers
A social media client wanted to understand the challenges local business owners face when they begin using online marketing tools to promote their local shops.
From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas
How can you ensure your personas truly represent your audience and drive actionable results? Discover how we helped Yahoo News with this very challenge.
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Blog Post
Reflecting on 2024: A Year of Milestones for Factworks
From celebrating 22 years to earning top industry accolades and sharing insights worldwide, 2024 was a milestone year for Factworks. Here’s a look at what we achieved together.
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Insights
4 Trends Shaping Market Research in 2025
2025 is bringing exciting changes to market research—from synthetic data breakthroughs to a stronger focus on ROI. Catch the 4 trends shaping our industry right here.
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