About us

A Look Behind the Scenes

Our Story

Factworks was founded in 2002 as a spin-off of the Society and Technology Research Group, a think tank of Daimler AG. Just like most start-ups, the company began with only three people working in the living room of one of the founders.

Today, Factworks‘ expert team tackles complex and large-scale projects from offices in Berlin and Silicon Valley. Our roster of clients includes top international companies, as well as innovative start-ups that are setting new standards in their industries.

Our Values

Numbers are what we do, but it’s our people who make them count.

Integrity

We regard fairness, reliability
and transparency as the pillars of trustworthy, long-term relationships with customers, coworkers and partners.

Team Spirit

Working together is essential for success. We value each other on all levels of our work. It’s this team spirit that promotes a motivating work environment.

Excellence

Only the very best solutions will do for our customers. And as their trusted research partner it’s our duty to deliver these - with no ifs, ands or buts.

Innovation Culture

Change is key to staying in the game. That’s why we encourage new ideas, striving towards continual improvement and genuine innovation.

Our Managing Team

Meet the minds behind Factworks' management board.

Axel Bichler

Founder & CEO

Axel is co-founder and CEO of Factworks. For over 20 years now, he’s helped blue-chip clients from various industries to make confident business decisions, using sophisticated market research approaches.

In 2012, Axel moved to the US - he is now managing the company from Silicon Valley and highly values the short distance to many of our clients.

When not at Factworks, Axel loves spending time with his family, listening to music, using tech gadgets, and cooking. He runs to compensate for the last of these.

Nadja Böhme

CEO

Nadja is CEO at Factworks and manages the Berlin office. She is responsible for strategy, customer success, and keeps an eye on project excellence.

In her former role as Head of Marketing she actively drove the development of innovative research approaches and recently won the Market Research Innovation award from BVM. With years of
experience in managing projects, Nadja has a natural sense for her clients’ needs and enables them to make confident business decisions.

Outside Factworks, Nadja loves to travel, watch movies, and cook dinners for family and friends.

Prof. Dr. Marcel Paulssen

Co-Founder & SCIENTIFIC ADVISOR

Marcel is co-founder of Factworks and professor of marketing at the Business School at the University of Geneva. As our scientific advisor, he ensures that Factworks has access to the latest marketing knowledge and ideas, and helps us to develop innovative solutions for our customers. He is an expert in multivariate analysis techniques and does research in the areas of branding and product quality.

Marcel is a sports enthusiast and enjoys cultural events in Berlin and Geneva.

Our Awards...

Throughout the years, we have received several awards for our innovative
market research practices.

BVM Innovationspreis

Together with Dynata (formerly Research Now SSI), we won the German BVM innovation award 2018 for our research on audio versus text open-ends in online surveys.

ESOMAR Yes Award

In 2018, our consultant Selina convinced the ESOMAR Congress’ audience of the potential of topic modeling for open-end coding in her 60 seconds pitch.

GOR Best Practice Award

Together with our client Telekom Innovation Laboratories, we won the GOR Best Practice Award in 2012 for our works on the Telekom-owned user panel "Innovationsforum".

... and the Winning Team.

Adam Gilbert

Analyst

Adrian Becker

Sr. Director

Alexander Wendland

Sr. Director

Amin Daoud

IT System Administrator

Anchal Chhabra

Sr. Director

Anke Dall

Creative Director

Anna Antoniuk

Consultant

Anna Husemann

Senior Associate

Anna-Marie Franjic

Graphic Design Consultant

Axel Bichler

Founder & CEO

Bharati Khanduja

Consultant

Daniel Leithold

Director

Elizabeth Berry

Director

Gill Lin

Analyst

Gregori Lockot, PhD

Consultant

Jennifer Droma

IT Operations Specialist

Jessica Filipowski

Office Assistant

Julia Cachay

Consultant

Katja Neuhaus

Sr. Associate

Kevin Weaver, PhD

Director

Kristina Schmidtel

Sr. Director

Ksenia Krauer-Pacheco

Analyst

Lamis Harper

Director, Qualitative

Leon Sasse

Analyst

Lidiia Musche

Consultant

Lisa Kipping

Consultant

Lizbeth Kim, PhD

Consultant

Luisa Gibelli

Analyst

Lydia Hayward, PhD

Consultant

Manuela Bäßler

Project Assistance

Maria Richmann

Analyst

Martin Degen

Sr. Director

Martina Persike

Assistant Controlling

Mathijs Biesbrouck

Consultant (Remote Employee)

Medha Sarkar

Sr. Director

Melanie Klapper

Sr. Director

Nadezhda Jivov

Consultant

Nadja Böhme

CEO

Nike Robra

Assistant Accounting

Nora Makosch

Sr. Manager FP&A

Peter de Feijter

Director

Pia Kampf, PhD

Director

Safae Amahrit

Analyst

Selina Pietsch

Director

Stefanie Paul

Sr. Director

Theo Gerstenmaier

UX Researcher & Sr. Manager Marketing

Thérèse Schernbeck

Sr. Manager HR

Tim Heyer

Analyst

Torben Koop

Director

Tristan Gabriel

Analyst

Xinyue Wang, PhD

Analyst

Yasemin Özdemir

Director

Yuxuan Zou

Analyst

Yvonne Febert

HR & Office Manager

Anchal Chhabra

Sr. Director

Axel Bichler

Founder & CEO

Bharati Khanduja

Consultant

Gill Lin

Analyst

Kevin Weaver, PhD

Director

Lizbeth Kim, PhD

Consultant

Peter de Feijter

Director

Pia Kampf, PhD

Director

Safae Amahrit

Analyst

Adam Gilbert

Analyst

Adrian Becker

Sr. Director

Alexander Wendland

Sr. Director

Amin Daoud

IT System Administrator

Anke Dall

Creative Director

Anna Antoniuk

Consultant

Anna Husemann

Senior Associate

Anna-Marie Franjic

Graphic Design Consultant

Daniel Leithold

Director

Elizabeth Berry

Director

Gregori Lockot, PhD

Consultant

Jennifer Droma

IT Operations Specialist

Jessica Filipowski

Office Assistant

Julia Cachay

Consultant

Katja Neuhaus

Sr. Associate

Kristina Schmidtel

Sr. Director

Ksenia Krauer-Pacheco

Analyst

Lamis Harper

Director, Qualitative

Leon Sasse

Analyst

Lidiia Musche

Consultant

Lisa Kipping

Consultant

Luisa Gibelli

Analyst

Lydia Hayward, PhD

Consultant

Manuela Bäßler

Project Assistance

Maria Richmann

Analyst

Martin Degen

Sr. Director

Martina Persike

Assistant Controlling

Mathijs Biesbrouck

Consultant (Remote Employee)

Medha Sarkar

Sr. Director

Melanie Klapper

Sr. Director

Nadezhda Jivov

Consultant

Nadja Böhme

CEO

Nike Robra

Assistant Accounting

Nora Makosch

Sr. Manager FP&A

Selina Pietsch

Director

Stefanie Paul

Sr. Director

Theo Gerstenmaier

UX Researcher & Sr. Manager Marketing

Thérèse Schernbeck

Sr. Manager HR

Tim Heyer

Analyst

Torben Koop

Director

Tristan Gabriel

Analyst

Xinyue Wang, PhD

Analyst

Yasemin Özdemir

Director

Yuxuan Zou

Analyst

Yvonne Febert

HR & Office Manager