About us

A Look Behind the Scenes

Our Story

Factworks was founded in 2002 as a spin-off of the Society and Technology Research Group, a think tank of Daimler AG. Just like most start-ups, the company began with only three people working in the living room of one of the founders.

Today, Factworks‘ expert team tackles complex and large-scale projects from offices in Berlin and Silicon Valley. Our roster of clients includes top international companies, as well as innovative start-ups that are setting new standards in their industries.

Our Values

Numbers are what we do, but it’s our people who make them count.

Integrity

We regard fairness, reliability, and transparency as the pillars of trustworthy, long-term relationships with customers, coworkers, and partners.

Team Spirit

Working together is essential for success. We value each other on all levels of our work. It’s this team spirit that promotes a motivating work environment.

Excellence

Only the very best solutions will do for our customers. And as their trusted research partner it’s our duty to deliver these - with no ifs, ands, or buts.

Innovation Culture

Change is key to staying in the game. That’s why we encourage new ideas, striving towards continual improvement and genuine innovation.

Our Managing Team

Meet the minds behind Factworks' management board.

Axel Bichler

Founder & CEO

Axel is co-founder and CEO of Factworks. For over 20 years now, he’s helped blue-chip clients from various industries to make confident business decisions, using sophisticated market research approaches.

In 2012, Axel moved to the US - he is now managing the company from Silicon Valley and highly values the short distance to many of our clients.

When not at Factworks, Axel loves spending time with his family, listening to music, using tech gadgets, and cooking. He runs to compensate for the last of these.

Nadja Böhme

CEO

Nadja is CEO at Factworks and manages the Berlin office. She is responsible for strategy, customer success, and keeps an eye on project excellence.

In her former role as Head of Marketing she actively drove the development of innovative research approaches and recently won the Market Research Innovation award from BVM. With years of
experience in managing projects, Nadja has a natural sense for her clients’ needs and enables them to make confident business decisions.

Outside Factworks, Nadja loves to travel, watch movies, and cook dinners for family and friends.

Prof. Dr. Marcel Paulssen

Co-Founder & SCIENTIFIC ADVISOR

Marcel is co-founder of Factworks and professor of marketing at the Business School at the University of Geneva. As our scientific advisor, he ensures that Factworks has access to the latest marketing knowledge and ideas, and helps us to develop innovative solutions for our customers. He is an expert in multivariate analysis techniques and does research in the areas of branding and product quality.

Marcel is a sports enthusiast and enjoys cultural events in Berlin and Geneva.

Our Awards...

Throughout the years, we have received several awards for our innovative
market research practices.

BVM Innovationspreis

Together with Dynata (formerly Research Now SSI), we won the German BVM innovation prize 2018 for our research on audio versus text open-ends in online surveys.

ESOMAR Yes Award

In 2018, our consultant Selina convinced the ESOMAR Congress’ audience of the potential of topic modeling for open-end coding in her 60 seconds pitch.

GOR Best Practice Award

Together with our client Telekom Innovation Laboratories, we won the GOR Best Practice Award in 2012 for our works on the Telekom-owned user panel "Innovationsforum".

... and the Winning Team.

Adrian Becker

Director

Alexander Wendland

Director

Anchal Chhabra

Director

Anke Dall

Creative Director

Anna Husemann

Senior Associate

Anna-Marie Franjic

Working Student
Dr.

Beate Müller

Sr. Director and Head of Qual

Daniel Leithold

Consultant

Elizabeth Berry

Consultant
Dr.

Gregori Lockot

Consultant
Dr.

Ina Schnieder

Consultant

Jeannine Chartron

Director

Jennifer Droma

IT Operations Specialist

Joana Köhler

Analyst

Julia Cachay

Analyst

Katja Neuhaus

Analyst

Kevin Weaver

Analyst

Kristina Schmidtel

Director

Lidiia Musche

Analyst

Lisa Kipping

Consultant

Manuela Bäßler

Project Assistance

Mariana Tuma de Athayde

Junior Software Developer

Martin Degen

Director

Mathijs Biesbrouck

Analyst

Mehda Sarkar

Director

Melanie Klapper

Sr. Director

Michelle McNamara

Analyst

Monique Hübsch

Project Assistance

Nadezhda Jivov

Consultant

Nike Robra

Team Assistance

Nora Makosch

Sr. Manager FP&A

Pavel Kukushkin

Working Student

Peter de Feijter

Analyst

Santhosh Srinivasan

Consultant
Dr.

Sebastian Geukes

Consultant

Selina Pietsch

Consultant

Stefanie Paul

Sr. Director

Svenja Klawitter

Analyst

Theo Gerstenmaier

Sr. Manager Marketing

Thérèse Schernbeck

Sr. Manager HR

Torben Koop

Consultant

Yvonne Febert

Office Manager

Anchal Chhabra

Director

Kevin Weaver

Analyst

Michelle McNamara

Analyst

Peter de Feijter

Analyst

Santhosh Srinivasan

Consultant

Adrian Becker

Director

Alexander Wendland

Director

Anke Dall

Creative Director

Anna Husemann

Senior Associate

Anna-Marie Franjic

Working Student
Dr.

Beate Müller

Sr. Director and Head of Qual

Daniel Leithold

Consultant

Elizabeth Berry

Consultant
Dr.

Gregori Lockot

Consultant
Dr.

Ina Schnieder

Consultant

Jeannine Chartron

Director

Jennifer Droma

IT Operations Specialist

Joana Köhler

Analyst

Julia Cachay

Analyst

Katja Neuhaus

Analyst

Kristina Schmidtel

Director

Lidiia Musche

Analyst

Lisa Kipping

Consultant

Manuela Bäßler

Project Assistance

Mariana Tuma de Athayde

Junior Software Developer

Martin Degen

Director

Mathijs Biesbrouck

Analyst

Mehda Sarkar

Director

Melanie Klapper

Sr. Director

Monique Hübsch

Project Assistance

Nadezhda Jivov

Consultant

Nike Robra

Team Assistance

Nora Makosch

Sr. Manager FP&A

Pavel Kukushkin

Working Student
Dr.

Sebastian Geukes

Consultant

Selina Pietsch

Consultant

Stefanie Paul

Sr. Director

Svenja Klawitter

Analyst

Theo Gerstenmaier

Sr. Manager Marketing

Thérèse Schernbeck

Sr. Manager HR

Torben Koop

Consultant

Yvonne Febert

Office Manager