Exploring the German Market for VR Headsets
Strict Privacy Laws Govern Germany
Amid the anticipation for VR headsets to become the next tech gadgets in households worldwide, Germany stands out as a key market. However, the nation’s robust privacy regulations have created several challenges standing in the way of the widespread adoption of this new technology.
With these strict regulations as the backdrop, our client wanted to gain insight into how Germans (particularly teens and their parents) perceive and interact with VR technology to assist with their product roadmap.
Entered the Heart of the German Market
To get to the heart of Germany’s robust privacy regulations, we extensively researched and crafted a white paper detailing the evolution of German privacy laws. This included highlighting philosophical and societal differences between US and German privacy perspectives. Additionally, we utilized social listening to gauge German sentiment toward VR headsets.
Using these insights as our basis, we held in-home interviews with German couples, families, and developers in three German regions to directly explore their attitudes toward VR headsets. This approach allowed us to observe firsthand how they engage with the technology and its influence on family dynamics.
Gained a Deep Understanding of the German VR Market
The findings gave our client a deeper understanding of the German market and its unique relationship with VR, allowing them to craft a nuanced go-to-market strategy and product roadmap for VR headsets.
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