Branding and Loyalty

Unlock the Power of Your Brand

Uncover the key drivers of your brands’ equity. Optimize your positioning across segments and countries. Set up comprehensive tracking programs to grow your brands.

Brands live in the minds of consumers

It is the sum of consumer perceptions and feelings about the product, about the brand and what it stands for, and about the company associated with the brand, which distinguish one brand from another. Brands live in the minds of consumers. Successful brand management therefore requires a thorough understanding and monitoring of customer perceptions of your brands and their competitors. Tracking brand equity over time is central because it allows you to identify the impact of your actions and alerts you to changes in the competitive landscape.

Rely on our expertise to grow your brands

We will provide you with a state-of-the-art repertoire of quantitative and qualitative methods and instruments to analyze and get a holistic understanding of the sources of your brands’ equity. Factworks has been pioneering advanced modeling techniques to quantify which brand perceptions drive overall brand equity and purchasing behavior.

Our innovative methods and solutions have been presented at international conferences and published in scientific journals. We are experts in conceptualizing and implementing world-wide tracking studies for major brands.

Anchal Chhabra

Sr. Director 650 242 4439


  • Measure brand equity and brand perceptions
  • Analyze key brand equity drivers across customer groups
  • Identify points of parity and points of difference
  • Set up (global) brand tracking programs


  • Structural Equation Modeling
  • Partial Least Squares
  • Bayesian Networks
  • Repertory Grid 
Case Study / Branding and Loyalty

Designing a Custom Brand Equity Model for Visa

Our client Visa was looking to replace their black-box proprietary brand equity model with a strong metric that works as leading indicator for the company. 

View case Study