Our client Visa was looking to replace their black-box proprietary brand equity model with a strong metric that works as leading indicator for the company.
A segmentation is one of the most essential market research exercises.
What makes for good collaboration? What for bad? And do employees and companies share the same views on the topic?
2018 rushed by so quickly. With the first weeks of 2019 keeping us busy already, we haven't actually taken the time to appreciate and review what happened last year. Yet.
Factworks is an international market research company with offices in Berlin and San Francisco. We specialize in custom complex projects, using advanced quantitative analytics to help our clients make successful marketing and management decisions.