Our client Visa was looking to replace their black-box proprietary brand equity model with a strong metric that works as leading indicator for the company.
From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas
How can you ensure your personas truly represent your audience and drive actionable results? Discover how we helped Yahoo News with this very challenge.
Read More
Blog Post
Reflecting on 2024: A Year of Milestones for Factworks
From celebrating 22 years to earning top industry accolades and sharing insights worldwide, 2024 was a milestone year for Factworks. Here’s a look at what we achieved together.
Read More
Insights
4 Trends Shaping Market Research in 2025
2025 is bringing exciting changes to market research—from synthetic data breakthroughs to a stronger focus on ROI. Catch the 4 trends shaping our industry right here.
Read More
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
.svg){kind=small}
.svg){kind=small}