Can researchers bring segments to life with AI chatbots?
Can chatbots be used to socialize segmentation insights across organizations? To answer this question, we set out on a research project to limit test our own custom GPTs.
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Insights
How to make ChatGPT your ultimate UX research buddy
Looking to integrate ChatGPT into your user experience research workflow? Discover four tips for incorporating ChatGPT into your UX research toolkit.
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Insights
Conjoint analysis: Tips for understanding digital products and consumer shopping experiences
Predicting consumer behavior in complex markets is challenging. Discover how advanced conjoint analysis can guide pricing strategies and secure a product's market position.
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Case Study
Exploring the German Market for VR Headsets
Amid Germany's stringent privacy laws, we delved deep into the VR market for our client, uncovering insights that shaped their strategic roadmap in a unique regulatory landscape.
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Blog Post
How Cognitive Testing Improves Market Research
Learn how cognitive testing improves your data quality so you can make strategic business decisions based on insights that truly reflect your customers’ attitudes and preferences.
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Blog Post
How Factworks Celebrated Its 20th Anniversary
You simply had to be there.
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Blog Post
A Day in the Life of a Market Research Analyst
Find out what it's like to be a market research analyst at Factworks by giving you a behind-the-scenes look at the day in the life of one of our market research analysts, Yuxuan.
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