Insights

New Thoughts & Perspectives

Blog Post

Segmentation Pitfalls

A segmentation is one of the most essential market research tools.

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Blog Post

Land and Property Rights Visualized for 15 Countries

PRIndex is a joint initiative of the Global Land Alliance and Overseas Development Institute and gathers data on perceptions of property rights in different countries.

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Case Study

Designing a Custom Brand Equity Model for Visa

Our client Visa was looking to replace their black-box proprietary brand equity model with a strong metric that works as leading indicator for the company.

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Blog Post

A Merry Little Christmas Party

Santa Clause is coming to town! Which means it is time for Factworks’ annual Christmas party!

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Case Study

Local Shopping in the Mobile Era: New Types of Business Marketers and Shoppers

A social media client wanted to understand the challenges local business owners face when they begin using online marketing tools to promote their local shops.

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Blog Post

Winners of the Young Esomar Society Award 2018

Veni, vidi, vici! We are proud to announce that our analyst Selina Pietsch has won this year's Young ESOMAR Society (YES) Award.

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Blog Post

Hey Alexa, Siri, and Co. – Can Online Surveys Benefit from Audio Captures?

Audio is shaking up the tech industry. We see people talk to their smartphones and smart speakers more naturally every day.

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