Insights

New Thoughts & Perspectives

Blog Post

Webinar on the Future of Name and Concept Testing

Get a glimpse of the future of name and concept testing during our upcoming webinars on marktforschung.de (June 13th) and NewMR (June 20th).

Read More
Blog Post

Meet Five Different Types of Local Shoppers

Why do people buy products from local businesses? Or why don’t they? What are the reasons that influence their decisions?

Read More
Case Study

Understanding Decisions for Cross-Border P2P Payments

A client from the financial services industry wanted us to determine the ideal price model for transnational peer-to-peer money transactions.

Read More
Blog Post

Land and Property Rights Visualized for 15 Countries

PRIndex is a joint initiative of the Global Land Alliance and Overseas Development Institute and gathers data on perceptions of property rights in different countries.

Read More
Case Study

Designing a Custom Brand Equity Model for Visa

Our client Visa was looking to replace their black-box proprietary brand equity model with a strong metric that works as leading indicator for the company.

Read More
Blog Post

A Merry Little Christmas Party

Santa Clause is coming to town! Which means it is time for Factworks’ annual Christmas party!

Read More
Case Study

Local Shopping in the Mobile Era: New Types of Business Marketers and Shoppers

A social media client wanted to understand the challenges local business owners face when they begin using online marketing tools to promote their local shops.

Read More