From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas
How can you ensure your personas truly represent your audience and drive actionable results? Discover how we helped Yahoo News with this very challenge.
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Insights
4 Trends Shaping Market Research in 2025
2025 is bringing exciting changes to market research—from synthetic data breakthroughs to a stronger focus on ROI. Catch the 4 trends shaping our industry right here.
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Can researchers bring segments to life with AI chatbots?
Can chatbots be used to socialize segmentation insights across organizations? To answer this question, we set out on a research project to limit test our own custom GPTs.
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How to make ChatGPT your ultimate UX research buddy
Looking to integrate ChatGPT into your user experience research workflow? Discover four tips for incorporating ChatGPT into your UX research toolkit.
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Conjoint analysis: Tips for understanding digital products and consumer shopping experiences
Predicting consumer behavior in complex markets is challenging. Discover how advanced conjoint analysis can guide pricing strategies and secure a product's market position.
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