New directions for open-end analysis

Read our newest article on using Text Analytics for open-end analysis on Research World.

Our consultant, Selina Pietsch, won 2018’s ESOMAR Yes Award with her contribution: “What Can We Learn from Tweets and Co. for Open-end Analysis”.

In case you missed it, here is your chance to catch up on the topic and find out just what potential social media research holds for the coding of open-end questions.


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