Read our newest article on using Text Analytics for open-end analysis on Research World.
Our consultant, Selina Pietsch, won 2018’s ESOMAR Yes Award with her contribution: “What Can We Learn from Tweets and Co. for Open-end Analysis”.
In case you missed it, here is your chance to catch up on the topic and find out just what potential social media research holds for the coding of open-end questions.
Can researchers bring segments to life with AI chatbots?
Can chatbots be used to socialize segmentation insights across organizations? To answer this question, we set out on a research project to limit test our own custom GPTs.
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Insights
How to make ChatGPT your ultimate UX research buddy
Looking to integrate ChatGPT into your user experience research workflow? Discover four tips for incorporating ChatGPT into your UX research toolkit.
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Insights
Conjoint analysis: Tips for understanding digital products and consumer shopping experiences
Predicting consumer behavior in complex markets is challenging. Discover how advanced conjoint analysis can guide pricing strategies and secure a product's market position.
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