Factworks was founded in 2002 as a spin-off of the Society and Technology Research Group, a think tank of Daimler AG. Just like most start-ups, the company began with only three people working in the living room of one of the founders.
Today, Factworks‘ expert team tackles complex and large-scale projects from offices in Berlin and Silicon Valley. Our roster of clients includes top international companies, as well as innovative start-ups that are setting new standards in their industries.
We regard fairness, reliability, and transparency as the pillars of trustworthy, long-term relationships with customers, coworkers, and partners.
Working together is essential for success. We value each other on all levels of our work. It’s this team spirit that promotes a motivating work environment.
Only the very best solutions will do for our customers. And as their trusted research partner it’s our duty to deliver these - with no ifs, ands, or buts.
Change is key to staying in the game. That’s why we encourage new ideas, striving towards continual improvement and genuine innovation.
Axel is co-founder and CEO of Factworks. For over 20 years now, he’s helped blue-chip clients from various industries to make confident business decisions, using sophisticated market research approaches.
In 2012, Axel moved to the US - he is now managing the company from Silicon Valley and highly values the short distance to many of our clients.
When not at Factworks, Axel loves spending time with his family, listening to music, using tech gadgets, and cooking. He runs to compensate for the last of these.
Nadja is CEO at Factworks and manages the Berlin office. She is responsible for strategy, customer success, and keeps an eye on project excellence.
In her former role as Head of Marketing she actively drove the development of innovative research approaches and recently won the Market Research Innovation award from BVM. With years of
experience in managing projects, Nadja has a natural sense for her clients’ needs and enables them to make confident business decisions.
Outside Factworks, Nadja loves to travel, watch movies, and cook dinners for family and friends.
Marcel is co-founder of Factworks and professor of marketing at the Business School at the University of Geneva. As our scientific advisor, he ensures that Factworks has access to the latest marketing knowledge and ideas, and helps us to develop innovative solutions for our customers. He is an expert in multivariate analysis techniques and does research in the areas of branding and product quality.
Marcel is a sports enthusiast and enjoys cultural events in Berlin and Geneva.
Together with Dynata (formerly Research Now SSI), we won the German BVM innovation prize 2018 for our research on audio versus text open-ends in online surveys.
In 2018, our consultant Selina convinced the ESOMAR Congress’ audience of the potential of topic modeling for open-end coding in her 60 seconds pitch.
Together with our client Telekom Innovation Laboratories, we won the GOR Best Practice Award in 2012 for our works on the Telekom-owned user panel "Innovationsforum".