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Market Research and Analytics to Support Critical Decisions

We thrive on challenging projects: Global leaders rely on us for their most intricate and strategic research questions. We leverage custom designs and advanced quantitative analytics to tackle complex problems and help our clients succeed.

Market Research

Our clients face unique challenges. We believe their important questions are best answered with research designs that are precisely tailored to their needs.

Industry Expertise

Our clear industry focus and years of experience with technology and financial services means we understand your business and deliver insights with impact.

Research Experts

Our highly analytical team absolutely loves crunching numbers to solve business problems. We constantly refine our sophisticated methods and have won multiple awards for our work.

Our Services

Quantitative research is our strong suit. To produce the best insights, we count on a combination of quantitative and qualitative research along with analytics.

Branding and Loyalty

To help you stay ahead, we use our extensive experience in brand research and customer loyalty modeling to sharpen brand positioning, design world-class engagement measurement programs, and identify essential drivers of brand equity. We have informed strategic business decisions by developing a brand architecture for a global client and by creating new value propositions and brand positioning for innovative clients conquering new markets.


A strong marketing segmentation enables you to prioritize promising target groups and identify growth opportunities. Our acknowledged approach sets the right course for strategic decisions and facilitates wide adoption in your organization. We employ state-of-the-art methods like Latent Class Analysis and Cluster Ensemble Analysis to establish robust segmentation. We develop predictive models for targeting and use a range of qualitative methods to create personas and bring your segments to life.

Product and Pricing

Making the right product and pricing decisions is critical for a business, as they are often highly strategic - like changes to the business model, product lineup, or new product development investments. We have a proven track record of designing rigorous choice experiments, covering the whole range of conjoint analysis techniques. Our experts don’t stop with the modeling and also consider principles from behavioral economics to develop recommendations that consider human behavior beyond rational decision making.

Data Analytics

With massive amounts of market and brand data available, it becomes increasingly difficult to transform it into information relevant to decision-making. Our experts in predictive modeling and text analytics help you make sense of the big data fire hose by uncovering relationships, trends, and behavioral patterns. We provide support in the areas of churn management and risk prediction, and eventually transform your data into competitive advantages.

Factworks is the serious market researcher’s friend. At its core, the company excels in terms of research design and advanced analysis, but it likewise stands out for its integrity, dedication, client service ethic, structured thinking, and storytelling capabilities. For high visibility, business-critical custom research projects, Factworks is always my first option.

David Spievack, VP Research and Analytical Services – Visa

Factworks has consistently been top of mind as a research partner because of the excellent teams that they have assigned to my research studies. They are extremely quality minded, thoughtful, and adaptive in their approach to research design, analysis, and reporting deliverables. I greatly appreciate their partnership spirit and the value-added insights they provide.

Rob Kahn, Head of Advertiser Satisfaction – Facebook

I have received excellent service from Factworks on our Customer Experience tracker which is a key piece of research for the Skype team. The team at Factworks are really approachable, pay attention to detail and always go the extra mile. I would recommend them without hesitation.

Rachel Cassidy, Research Manager – Skype

The advice and support we received on our conjoint studies was absolutely excellent: Factworks knows what they are doing. The results of the studies were integral to configuring and pricing our new product. Factworks has been an extremely reliable partner for many years and has delivered successful projects with outstanding commitment and customer focus.

Christine Möller, Manager Customer Insights Germany – ebay

I would like to thank you especially for your contribution and commitment to the project over the past few months. The schedule was tight but you delivered on time and quality and had an important contribution to the success of this large-scale project which you were part of.

Paul Dermarkar, Future Projects Engineer – Airbus

I first became a client of Factworks heading up the Research Department at Visa. Since then they have been my partner of choice particularly for challenging research studies where strategy is as critical as execution. Factworks goes beyond just delivering results, they deliver the deepest level of insights I've received working with countless research companies in my career. I cannot recommend Factworks more highly or enthusiastically.

Heather Clifton, Chief Marketing Officer – i2c Inc.

Working with Factworks on our messaging study has been an excellent experience. The output of this study was critical in providing direction for our messaging strategy and marketing work for the next year. Factworks' expertise and professionalism completely put our team at ease, and the quality of their work was impeccable.

Zenubia Madhani, Senior Product Marketing Manager – Intuit Inc.

I was so impressed by the attention to detail in research design, execution all the way through reporting. Even though 80% of our research is now done in-house, I will continue to recommend Factworks for bespoke, high complexity and high impact/visibility research projects due to how thorough and actionable the insights from our projects with Factworks have been.

Apurva Luty, Head of PMM, Market Insights and Growth – Discord

I really appreciate working with the team. They are very easy to collaborate with, and deliver very high quality deliverables that required very minimum updates in the report after review. They also have a thorough understanding of the objectives and provide us guidance as an excellent thought partner.

Mengyao Zhao, Senior UX Researcher, Experience – Zoox

Case Studies

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